Practical Guidance for Entrepreneurs for Better Execution
Unlock Your People Potential To 10X Your Business
With the ppl.Kickstarter, make People & Culture your unfair advantage.
Intentionally scale engagement, performance, and your bottom line.
In 3 easy steps to unlimited business impact.
What you get with The ppl.Kickstarter:
🟡 People & Culture Demystified: An easy-to-understand and hands-on way to the broad area of people & culture
🟡 Gamechanger Potential: Clarity on how and why people operations and culture management is so crucial for startup success and how to leverage it for your company
🟡 Resources for Speed and Execution: Proven hacks, hands-on tipps and actionable advice without wasting hundreds of hours by asking others or searching online
Grow your knowledge over time, or ramp-up your people function FAST - with The ppl.Kickstarter, you will successfully manage your next stage of growth!
You: ready to grow.
Your people management: still going slow.
Ready to take your business to the next level, but feeling like your people operations & culture activities are stuck in slow motion?
🚨
Thinking about expanding your team, but not sure how to reel in top-notch talent and make them an offer they can't refuse?
🚨
You've brought in A-Players, but things are getting chaotic, and your People & Culture workload is piling up like a never-ending stack of paperwork?
🚨
You've read all the books and heard advice from fellow founders, but your company culture still feels like it's playing catch-up with your business goals?
🚨
You're a pro at finding amazing talent, but they keep slipping through your fingers, leaving you with sales headaches and a dwindling run-rate?
If you're nodding along, then guess what?
The ppl.Kickstarter is your ticket out of this pickle!
Let's chat about how we can kickstart your company culture and people management.
What others say.
No people. No business.
“People & Culture, or your people management function, is so much more relevant for consistant revenue and successful growth than you might think.
There is a reason why experienced leaders like Gary Vaynerchuk or researchers like Adam Grant say: “People are a company’s greatest asset”. And they mean it. So do I.
Join us and leverage people & culture for your team and company with The ppl.Kickstarter today.”
— Carolin Schneider, Founder & People & Culture-Enthusiast
The ppl.Kickstarter takes you ahead
Whether you are early-stage or are about to grow again, whether you prefer working in a group or 1:1, we’ve got you covered with our ppl. Academy, ppl.Advisory, and ppl.Ramp-Up.
ppl.Academy
Step into the world of our ppl.Academy, your source for game-changing insights and tools in company culture and people management. Whether you're exploring free resources or diving into premium content (coming soon), expect actionable strategies to attract, hire, and retain top talent while setting your business apart.
Join us and make your people's potential and company culture your secret weapon!
Free Resources (0.-)
👉 3 Practical People Fundamentals for Tech Entrepreneurs
Our email course of 5 emails is PACKED with value and delivered straight to your email inbox, for 0.-!
On one page each, you will gain insights on:
🧲 How to amp up your Candidate Attraction activities
👏 How to be more effective with Team Recognition
🚀 How to skyrocket your business with Company Culture
Gain essential key learnings that will teach you to lead and build more effectively and confidently.
🎙️ Video-Podcast: “People & Culture Stories”
Listen to Carolin speaking with other entrepreneurs sharing their journey to crafting their unique Company Culture, finding their way through People challenges, and building successful companies.
PLUS learn from them when they are sharing their priceless learnings, eye-opening failures, and proven tips!
Watch and/or listen now on:
Premium Content
Coming soon
ppl.Advisory
Discover ppl.Advisory, your trusted source for personalized guidance and strategic insights. Our one-on-one sessions offer expert support and tailored solutions, whether you're further along your journey or new to the game. Align and kickstart your vision, skills, and impact.
Explore our ppl.Advisory and access your full potential in leading people today:
Kickstart your people management engine, hands-on
1:1 Advisory Session
In this session, we identify your specific gaps in People Management and how to close them: get well-equipped for hiring, managing, and leading people. We pinpoint and tactically address your real-life challenges with people management and you get practical and actionable recommendations in an AMA-format: low effort, high impact.
For Entrepreneurs, Founders and CEOs, People & Culture Leads.
Find Those who really click with your team
1:1 Advisory Session
We will address your unique Culture-Fit challenges, sharing our experience for effective strategies and best practices. Walk away from each session with actionable steps for recruiting, hiring, and beyond, learning how to solve values conflicts and get all teams into sync.
For Entrepreneurs, Founders and CEOs, People & Culture Leads, Team Leaders and Managers, and Change Agents.
Are you looking for support in another area of People & Culture management?
Let’s have a chat and find out how we can help you.
ppl.Ramp-Up
Welcome to our ppl.Ramp-Up, where success is your destination.
Join us today and accelerate your journey to People & Culture uniqueness that let’s you find and keep your key people without wasting any time.
Group Workshop for founders
Don't fail because of gaps you're not aware of in your People & Culture management - be the 1 out of 10 to survive instead.
For Entrepreneurs, Founders, CEOs, and Startup Leaders.
Upcoming 2024 dates: 13 May, 24 June, 30 Sept
bespoke in-house workshop
For Entrepreneurs, Founders and CEOs, People & Culture Leads, Team Leaders and Managers, Culture Enthusiasts and Change Agents.
Contact Us for pricing and options.
Bespoke in-House Workshop
For Entrepreneurs, Founders, CEOs and Startup Leaders, People & Culture Leads and Managers, Visionary Leaders committed to their Company’s AND their People's well-being.
Contact Us for pricing and options.
Are you looking for a workshop in another area of People & Culture management?
Let’s have a chat and find out how we can help you.
They loved working with Carolin:
What the ppl.Kickstarter is - and what not:
✅ Your easy-to-understand access to all things People & Culture, closing that knowledge gap once and for all.
✅ Your dive deep into why that “HR-stuff” is so crucial for running a successful startup; or any business, that is.
✅ Your lifeline when things go south.
✅ Pushing you ahead by giving you the hard truth. We go deep, throw things out, create anew.
✅ Focusing on what is best for your company and business in the long run.
✅ Asking you to put in the time and work.
✅ The ppl.Kickstarter means transformation.
❌ Just consuming content or nice coffee chats.
❌ Sugarcoated feel-good Coaching-Blah - we’re in it to win it.
❌ An excuse for you to feel better but implement or change nothing.
❌ An ad-hoc recipe book to read without thinking for yourself.
❌ Useless when done with commitment and dedication to your startup’s success.
❌ A waste of time
Two more things to make the most of The ppl.Kickstarter:
✅ You need to be in charge of decisions regarding overall people management and daily operations in your company - to leverage the momentum, and not lose speed.
✅ Your company is (or has been) scaling headcount, and hiring more people - such you put things to work right when you need it.
“The ppl.Kickstarter Principle”
Throughout our entire products and services, we operate based on 3 simple steps:
1️⃣ Learn: Gain the knowledge you need for effective team management. As an entrepreneur, founder or CEO, understanding these principles is your ticket to accelerated growth. When you're in the driver's seat, your team follows suit.
2️⃣ Design: Tailor your people management to fit your unique company. No need to reinvent the wheel; we can help with a treasure trove of templates for a smooth take-off. Craft your People engine and Company Culture for a perfect match.
3️⃣ Take-Off: Transition theory into practice seamlessly. We are your partners in ensuring long-term success, guiding you through every step. Plus, access a wide network of experts, tech solutions, and vendors across the People Lifecycle to keep you on the fast track. Never get stuck again!
Do you want to know which of our products will help you best?
Get to know us
We ❤️ people & culture.
Hi, I’m Carolin. Founder of 4di2 Ltd. and leader of The ppl.Kickstarter. I am a passionate, tech-loving People & Culture Enthusiast with 15+ years of hands-on experience in strategic, international People & Culture management from A-Z in Tech.
With my practical guidance and The ppl.Kickstarter, tech entrepreneurs find and keep their key people to execute faster and more confidently. And strategically and intentionally build a company that lasts.
We ❤️ smart ideas.
The ppl.Kickstarter is an offering by 4di2 Ltd. located in Zurich, Switzerland.
42 is the universal answer in “The Hitchhiker’s Guide to the Galaxy”, and we are committed to be the universal answer for taking People & Culture to the next level.
We are convinced, People & Culture is a profession ready “4 digital 2” which is why our passion lies with innovation in how things are done and (People & Culture) Tech - and working with Startups!
Do you have more questions and are not ready to schedule your personal call yet?
Use this form instead:
Empower your organization with the knowledge and tools to intentionally craft a thriving company culture.
Join us on this transformative journey.
ppl. Academy | ppl.Advisory | ppl.Ramp-Up